Story of the LalaLand-logo
The first drafts As soon as the name LalaLand was set, the graphic team started to work on a logo. Soon two ideas arose. The first one was the name „LalaLand“ in the handwriting of a child. The second one came from the idea of a game, which also suited the concept. Illustrations © Julia Modén-Treichl, Camilla Gratorp Himmel und Hölle The Team liked the game idea but in a more childish manner. A new idea was born and that was to play with „Himmel und Hölle“. The colors of LalaLand were also to be incorporated in the logo. The logo-suggestions below were made. Illustrations © Julia Modén-Treichl, Camilla Gratorp The final logo The left logo became the favourite and after some further improvements the final logo was born. Illustrations © Julia Modén-Treichl, Camilla Gratorp … but, there was still a problem to be solved. To make the logo work...